1. Headlines, every time
The more users notice your Google+ posts, the more likely they are to engage. The challenge is to stand out in a sea of thousands of posts.
2. Formatting for attention
Easily break up your long blocks of text with formatting to make your posts simpler to read and skim. This allows you to communicate more clearly and makes your text more accessible.
3. Use your words
Google+ is a both a visual and a text medium, so make them both count! Don’t be afraid of writing longer posts. Instead of simply posting a link to your latest blog posts and hoping for the best, add a summary of your important points. Explain why this is important. Give people additional context as to why they should click and share.
4. Use your images too
The vast majority of top posts on Google+ use images. In fact, the most popular post I’ve personally ever shared was a simple animated GIF.
5. Smarter sharing > targeted
Most people set their post to “public,” thinking this gives them maximum exposure. In fact, there is a much more effective way to gain exposure to your top content, as long as you don’t abuse it. By also adding your circles and select individuals to your share settings, this triggers a notification for those users that you’ve shared a post directly with them.
6. The mighty, mighty #hashtag
Twitter and Facebook have made us accustomed to hashtags, but Google+ uses them in entirely different ways to organize and recommend content.
7. Find the followed links
The followed link on Google+ has gone the way of the dodo.
When Google+ was born, it was a bonanza for links, and seen as an SEO paradise. Since that time, Google has replaced most equity passing followed links with nofollow, which pass no link equity. This includes profile links, “contributor to,” and shared URLs.
8. Leverage Google+ comments
I’m sort of in love with the Google+ commenting system. Much like Facebook’s popular commenting plugin, you can embed Google+ comments on your own blog. What makes this so powerful is when visitors leave a comment, they are given the option of sharing your post to their own Google+ followers.
9. +Post Ads: the future of social engagement?
Google’s +Post Ads offer an interesting premise: take your most successful Google+ posts and turn them into ads that show all over Google’s massive display network.
10. Interactive posts
Interactive Google+ posts allow you to perfectly customize how your content is shared, but they also allow you to prompt your social audience to take a specific action.
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Sourced through Scoop.it from: moz.com